`` Blog Archive | Medallia Customer and Employee Experience Blog
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Medallia brand
Sep 11, 2024
Market Research

Why Is Market Research Important for Customer Experience?

Our experts weigh in on how market research supports customer experience — and why faster marketplace insights give brands a competitive edge.
Victoria Harrell

Victoria Harrell

Senior Product Marketing Manager
Meta Reality Labs blog
MOST POPULAR
Aug 06, 2024
Customer Experience

Going Beyond the Survey: How Meta Reality Labs Operationalized CX

The CX team at Meta Reality Labs share their best practices for improving the customer experience — going beyond surveys to collec
Editor's Pick
Aug 15, 2024
Customer Experience

How to Measure CX with Customer Journey Metrics

Here’s how to choose customer experience metrics and measure the performance of CX to optimize interactions across every touchpoin
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Customers shopping in a clothing boutique
Sep 05, 2024
Customer Experience

Understanding Customer Retention

What is customer retention — the metrics, and the benefits? Learn why understanding customer retention helps brands elevate their

Medallia

Medallia
A woman hospitality worker stands behind the front desk of a hotel, smiling and handing back a credit card to a guest
Aug 13, 2024
Customer Experience

Customer Experience vs. Customer Success: Learn the Key Differenc

What is the difference between customer experience and customer success? We break down the differences  — and explain how they can
Medallia

Medallia
Workers discuss employee feedback
Aug 08, 2024
Employee Experience

The Secret to a Great Customer Experience? Your Employees

The experts at KPMG, Ipsos, and more share the top reasons why employees are essential to delivering a great customer experience. 
Mary Kearl

Mary Kearl

Contributing Writer
Modern Approach to Customer Journey Analysis
Jul 23, 2024
Customer Experience

The Modern Approach to Customer Journey Analysis

Thanks to customer journey orchestration, our understanding and management of customer journeys has improved significantly. As rel
Medallia

Medallia
How To Measure And Improve Customer Satisfaction
Jul 19, 2024
Contact Center

CSAT Scores : How to Measure and Improve the Customer Service Exp

What is CSAT, and how is a CSAT score calculated? We explore how customer service and customer experience teams can measure and im
Medallia

Medallia
Two friends out shopping in the city look at their phones to do some research before entering the next store
Jul 10, 2024
Market Research

How to Improve the Omnichannel Customer Experience

Omnichannel customer experience is critical — here’s how to improve CX across both physical and digital touchpoints.
Mary Kearl

Mary Kearl

Contributing Writer
Chief experience officer (CXO) looking at her computer and feeling productive
Jun 20, 2024
Customer Experience

What is a Chief Experience Officer? The Qualities to Hire the Bes

What is a chief experience officer? Why does my business need a CXO? And how should I hire the right CXO to lead my organization’s
Mary Kearl

Mary Kearl

Contributing Writer
AdobeStock_538012765
Jun 18, 2024
Customer Experience

How to Conduct a Voice of Customer Analysis: A Step-by-Step Guide

Whether you’re in customer service, digital, marketing, sales, or customer experience (CX), gathering customer feedback as part of
Medallia

Medallia
AdobeStock_293162391
Jun 11, 2024
Customer Experience

Winning Personalization Examples for a Better Customer Experience

Add these personalization examples to your playbook to improve customer experiences, drive customer loyalty, and accelerate financ
Mary Kearl

Mary Kearl

Contributing Writer
AdobeStock_323607627
Jun 05, 2024
Employee Experience

Employee Activation: Transforming Your Business Through Frontline

Find out what employee activation is, how it’s the next step in the evolution of employee listening and employee experience progra
Kathi Enderes

Kathi Enderes
Journey visualization tools
Jun 04, 2024
Digital Experience

Journey Visualization Tools: Simplify Customer Journey Mapping on

No two digital experiences are the same on websites and apps. Journey visualizations, a digital experience analytics tool, cut dow
Medallia

Medallia
iStock-1172587228
May 31, 2024
Customer Experience

How to Optimize Customer Journey Touchpoints (with Examples)

Your customers’ journeys from awareness to advocacy may be measured by how much they buy and how much they spend, but they’re defi
Medallia

Medallia