Stay ahead of changing market dynamics

Harness richer insights at scale so you can take action with confidence

Market dynamics are changing faster than ever

In today’s rapidly changing world, consumer lifestyles and the competitive landscape can shift in the blink of an eye. Your team relies on insights to understand the opportunities and challenges facing your business - with a need to act before it’s too late.

Empower your team with real-time insights at scale so you can act quickly with confidence. With Medallia, you can analyze massive datasets in real time, capture rich survey feedback quickly, cut down on research project timelines, and drive informed decisions.

Receive expert support in research strategy, design, analytics & deliverables 

Get support from our team of market research experts, who combine an innovative mix of qualitative and quantitative research methodologies that deliver accurate and actionable insights.

You’ll receive a white-glove, consultative approach to solving your toughest business challenges.  From project design through analysis and storytelling, our clients love our ability to push past the obvious and deliver insights that are actionable and prioritized for impact.

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Gain a 360-degree view of consumer behavior

Access simple dashboards for a one-click analysis of massive datasets (spending, foot traffic, and survey panels) to see where, how, and why consumers spend their time and money - with your business AND with your competitors.

Add a qualitative lens to quantitative data using video surveys, and uncover trends with AI-powered analysis tools. Or launch a DIY survey for a quick and easy way to gather insights from customers and consumers.

Benchmark against competitors and capture more market share

Analyze consumer spending and foot traffic behavior, and deploy targeted surveys to consumers who just visited a store or a website. Gain a holistic view of the market by comparing your performance against competitors with unblinded data. Don’t wait for independent reports on competitors – with Medallia you can quickly see which competitors are capturing share and specific opportunities for improvement.

The combination of real-time, unblinded behavioral data and survey data gives your team unprecedented insight into your customers and competitors, so you can get ahead of market needs and empower your team to act.

Drive rich, authentic qualitative insights with video feedback at scale

Feedback comes to life with video. Capture, analyze and share consumer feedback via video in a single platform. Automatically extract meaningful insights so you can tell powerful stories that inspire better actions to deliver the best customer experiences.

Design, launch, and analyze your own DIY surveys

Create, edit, and distribute surveys in no time with Medallia’s easy-to-use survey builder. Choose a predesigned template, based on decades of market research expertise, or start from scratch.

Get to insights faster by quickly collecting answers from your target groups and maximizing responses via multiple channels. Leverage real-time reporting to spot trends earlier, determine response rates more accurately, send reminders to increase responses, and easily share results across your organization.

“Medallia Market Research has definitely helped us to have a real pulse on the health of our business relative to our competition in real-time.” 


Director of Consumer Insights, Del Taco

Explore Capabilities


Analyze consumer spending, foot traffic and surveys across the market and top competitors. Understand where, how, and why consumers spend their time and money so you can capture more market share.

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Medallia Video

Capture, analyze and share consumer insight video in a single platform. Automatically extract meaningful insights, so you can tell powerful stories that inspire better decision-making.

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Agile Research

Quickly and easily create beautiful, branded surveys. Use your own panel or tap into our audience of 8 million+ respondents. Analyze results in real-time so you can rapidly identify and respond to trends.

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