Experience 2025 Watch the keynote >

Why Medallia
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Create forever

  • trust.
  • customers.
  • employees.

Know your customers, empower every employee, and confidently deliver on your brand promise. All powered by enterprise-ready AI.

Claudia Carrington
Nashville, TN
Vision Customer
Claudia Carrington
Nashville, TN
Last Vision Exam:
09/24/2021
Corrective Solution:
Aqualyfe Soft Contacts
Exam Preference:
3D Eye Imaging
Suggested Action:
Send appointment reminder

Vision Customer

10/10

Sara Davidson
Portland, ME
Loyalty Member
Sara Davidson
Portland, ME
Preferred Airline:
Southwest
Preferred Lodging:
Airbnb
Special Accommodations:
Travels with service dog
Suggested Action:
Provide treats and dog bowls

Loyalty Member

9/10

Billy Elliot
Youngstown, OH
Manager
Billy Elliot
Youngstown, OH
Login Frequency:
Weekly
Management Level:
Mid
Insights:
Employees not using PTO: Jamie, Curtis, and Issa. Schedule time with employees to prevent burnout.

Manager

8/10

Alice Chu
Seattle, WA
Individual Contributor
Alice Chu
Seattle, WA
Login Frequency:
Daily
Management Level:
Low
Insights:
Customers are struggling to sign up for the new credit card. New script is available here.

Individual Contributor

6/10

Sam Conner
Haverhill, MA
Navy Vet
Sam Conner
Haverhill, MA
Service Dates:
08/29/2018 - 06/14/2022
Rank:
Sergeant / E-5
Most Recent Interaction:
Set up medical appointment
Suggested Action:
Send SMS scheduler link

Navy Vet

8/10

Brad Jennings
San Dimas, CA
Policy Holder
Brad Jennings
San Dimas, CA
Customer Since:
2008
Policies Held:
Home, Auto
Last Incident:
2010
Suggested Action:
Offer pet policy discount

Policy Holder

6/10

Josh Mainken
Seattle, WA
Manager
Josh Mainken
Seattle, WA
Login Frequency:
Monthly
Management Level:
Mid
Insights:
Early check-in texts have led to improved NPS Scores over the last month.

Manager

8/10

Izzy Roberts
Austin, TX
Dealership Customer
Izzy Roberts
Austin, TX
Models Owned:
09/24/2021
Corrective Solution:
Solare, Ignio
Purchased at Dealer:
3 years, 10 months, 2 days
Suggested Action:
Routine service

Dealership Customer

5/10

Cam Carter
Baton Rouge, LA
Tier One Member
Cam Carter
Baton Rouge, LA
Services Subscribed:
Phone, Internet
Devices Registered:
4
Data Usage (Month):
57%
Suggested Action:
Offer cable bundle

Tier One Member

7/10

Tito Ramirez
McCall, ID
Director
Tito Ramirez
McCall, ID
Login Frequency:
Monthly
Management Level:
High
Insights:
There’s been a drop in online purchases last week. Check in with UX team.

Director

6/10

Hailey Rettal
Boulder City, CO
Manager
Hailey Rettal
Boulder City, CO
Login Frequency:
Monthly
Management Level:
High
Insights:
In-store return policy shifts are trending positive. Ready to launch to remaining stores in your region.

Manager

8/10

The best brands make it personal.

See how they do it

How it works

Listen deeply, act distinctively.

Hear. There, everywhere.

The best experiences start before the experience. Capture and connect customer signals across the organization and every interaction.

Understand with confidence.

With all your data in a single platform, Athena analyzes it in real time so everyone across the enterprise knows who the customer is and what they want.

Activate and automate.

Empower employees to act with the right information, automate the mundane, and orchestrate next-best actions that deliver personalized experiences at scale.

Our platform

Decades of AI innovation power the #1 enterprise experience platform

by the numbers
3-year ROI
185%
Increase in average customer spend
30%
Additional customer revenue
$39.25M
Payback period in months
< 6
Saved in legacy technology consolidation
$15.2M
Customers with 1,000+ users
54%
People empowered on average daily
1,900
Preferred by Global Leaders

The best brands make it personal.

Best Western Understands What Matters Most with Medallia

See how they do it.

87.2%

Alerts closed within 72 hours

10%

Decrease in incident volume

18%

Increase in employee response rates

Watch H&R Block Activate Every Employee with Medallia

See how they do it.
don’t take our word for it
2025 Gartner® Magic Quadrant™ for Voice of the Customer Platforms
Forrester Wave™ Leader: Customer Feedback Management, Q4 2024
The Forrester Wave™: Employee Experience Management Platforms, Q2 2025
IDC Voice of the Customer MarketScape Leader
Resources
RESEARCH REPORT
Beyond the Hype: What CX Practitioners Really Think of AI

While business leaders recognize the value of customer loyalty, much remains a mystery. To build it — and keep it — you must first understand it. To shed light on what fuels both brand loyalty and abandonment, and what you can do about it, Medallia Market Research surveyed more than 2,000 global consumers to get their unique perspectives.
Guide
How to Eliminate Critical Gaps in Your CX Visibility

Expert insights on the steps you can take to improve your customer experience and create lasting loyalty.

5 min

Blog
How Meta Reality Labs Operationalized CX

The CX team at Meta Reality Labs shares their best practices for improving the customer experience.

6:30 min

Video
4 Ways to Enhance Omnichannel Experiences

Experts from Citizens, Ipsos, and Medallia share four ways to create next-level customer journeys.