A truly human approach to digital interactions: Volvo Cars unifies their consumer experience through the “One Voice” program

Everything Volvo Cars does starts with people. The company has made it their purpose to provide freedom to move in a personal, sustainable and safe way. Volvo Cars is committed to improving their customers’ lives. This is achieved by offering better technology solutions that not only have a positive impact on the world, but also bring the most advanced mobility innovations to protect their consumers, their loved ones, and the people around them.

Volvo Cars is on a mission to build direct consumer relationships, delivering personal, effortless and respectful experiences. To succeed with that, listening and reacting to consumer feedback is key. Having previously been very focused on consumer surveys, Volvo Cars wanted to expand the scope, looking at an experience across multiple channels - to better understand the experience a customer is having.

Watch the video testimonial and learn how Volvo Cars has introduced the “One Voice” program. Powered by Medallia, One Voice ensures that the entire consumer voice is heard, paving the way for a world where customers fall and stay in love with the Volvo Cars brand.

“With direct consumer relationships comes direct feedback. And with that comes direct responsibility. We listen so that we can improve, be innovative and push the boundaries. That's something that Medallia and Volvo Cars will learn a lot about together.”

Christian Schmidt

Global Head of Consumer Experience, Volvo Cars

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