Dreamforce 2022: Your Guide to Salesforce’s Biggest Event of the Year

Attendees at a software conference

Prepare for Dreamforce 2022 with a guide that covers what to expect, as well as the sessions and workshops to attend while at Salesforce’s annual conference from September 20–22, 2022.

Salesforce’s annual Dreamforce conference is almost here — and it’s going to be bigger and better than ever.

In 2022, the world’s largest software conference is celebrating 20 years of educating and inspiring ‘Trailblazers’ seeking to learn from each other. Dreamforce attracts professionals from companies of all sizes, from startups to large enterprises, to connect everyone through more than 1,000 sessions and workshops.

Dreamforce takes a hands-on approach to learning. You can sit back and enjoy keynotes and presentations, but there are plenty of opportunities to chat with people inside and outside of your industry. This event delivers an experience unique to you that accelerates business growth, and we’ll be right there with you throughout the conference — you can meet with Medallia at booth #1309.

Let’s take a look at what you need to know in this guide to Dreamforce 2022.

What to Expect at Dreamforce 2022

Expect to learn and feel inspired! Salesforce makes this very clear: its community of Trailblazers has a wealth of knowledge to share. Sure, the company will also make product announcements. But the real value in Dreamforce is in the conversations Trailblazers have with each other.

Of course, there’s also the keynote at the start of the conference. Marc Benioff and Bret Taylor will kick off Dreamforce 2022. In their opening address, the co-CEOs will discuss Salesforce’s latest innovations and share a handful of customer success stories that all Trailblazers can learn from.

Can’t attend the conference in person? Salesforce+ is the official streaming platform for Dreamforce 2022. Catch every session and workshop online, whether you’re double-booked at the Moscone Center or just can’t make the trip to San Francisco. Salesforce plans to broadcast speakers, product launches, and other announcements over its streaming platform, so don’t worry about missing a moment.

5 Sessions & Workshops to Attend

Salesforce designed the Dreamforce 2022 schedule with just about every industry and role in mind. It’s what makes Dreamforce unique each year.

Connected experiences, to no surprise, serve as a central theme throughout the conference. Organizations want to know how to better understand their customers and employees, and they also want to act on the insights earned. This year, many of Dreamforce’s sessions and workshops focus on how to bring everything together while maximizing efficiency.

Dreamforce 2022’s schedule is packed, and chances are your schedule is already filled. But there are a handful of sessions and workshops worth your attention.

Here are the can’t-miss sessions and workshops that you need to attend at Dreamforce 2022.

#1. Marketing That Delivers. Moments That Count

Description: Cookieless future. Tighter budgets. Marketers, we got this — thanks to CDP and Marketing Cloud. See how real-time engagement makes every moment count, so you can build trusted relationships at scale.

Speakers: Lidiane Jones (Salesforce), Bobby Jania (Salesforce), Kylie Yancey (Salesforce), and Kylia Combs (Grammarly)

Doing more with less is an ask of nearly every marketing professional today. Search engines are phasing out cookies in the not-too-distant future, and economic uncertainty has teams operating on tighter budgets. None of this means your organization will struggle to achieve success, though.

Kylia Combs, Head of Brand Marketing at Grammarly, joins Salesforce during this session to discuss the ways in which the writing platform uses real-time engagement to create impactful moments with customers seamlessly.

#2. Five Ways to Save Costs and Drive Efficiency in Virtual Selling

Description: Stop hopping around to engage your prospects and customers. Learn how Salesforce brings sales engagement under one roof, lights up a 360-degree view of your customers, and helps you win more deals.

Speakers: Rebecca Lee (Salesforce), Adrienne McCrory (Salesforce), Matthew James Acton Davis (Revolut), and Victor Liu (Salesforce)

Separate tools doesn’t do your organization any favors. Having your data in one place, however, does by providing a holistic view of customers. Revolut, the London-based one-stop-shop for all things banking services, leads this breakout session alongside members of Salesforce’s Product Management and Sales teams.

#3. How Salesforce Optimizes Employee Engagement with Automation

Description: Trying to support a hybrid workforce is not easy for IT. We show how Salesforce leverages its own technology for a single OOTB automated solution to manage the employee experience.

Speakers: TBA

Successful brands recognize that employee experience matters as much as customer experience — as they see it, CX and EX are forever unified.

Salesforce’s session on optimizing employee engagement is noteworthy due to the fact that many organizations still think it’s far too much work to develop an employee experience program. The good news is that, once your EX program is up and running, there’s a lot you can automate while still achieving success.

#4. Digitize the Contact Center

Description: Learn how you can transform your legacy contact center into an intelligent service engagement center. With a 360-degree view of every customer, you can deliver personalized service across every channel.

Speakers: TBA

Take your contact center out of the past and into the future. Salesforce is offering this breakout session to attendees interested in discovering what a 360-degree view of customers looks like. It’s the only path toward the personalized service that your customers expect in a digital-first world. Not only is speed critical today, but serving customers in the moment also needs to be a priority.

#5. Secure Customers for Life in Financial Services

Description: In today’s regulated environment, firms must reduce costs and deliver excellent customer service. Innovate faster with intelligent automation, CDP, connected ecosystems, and data-driven insights.

Speakers: Eran Agrios (Salesforce), Mark Sullivan (Salesforce), Cory Haynes (Salesforce), Meghan Gendelman (Salesforce), and Sim Tshabalala (Standard Bank)

Financial services is an industry built on trust, and a wave of technology-first brands are reimagining what quality service looks like. Even the 100-year-old institutions are going back to the drawing board.

Standard Bank CEO Sim Tshabalala leads this keynote with several members of Salesforce’s Financial Services division.

Meet with Medallia at Dreamforce 2022






As the global leader in experience management, it’s fitting that Medallia attends Salesforce’s biggest event of the year with you. Medallia is sponsoring Dreamforce 2022, and we’re bringing the power of connected experiences to the forefront. We’ll uncover how you can turn signals into action that drive growth by embedding the voice of your customers within your CRM.

Heading off to Dreamforce 2022 with other Trailblazers? We’ll see you there! Medallia is joining you at the world’s largest software conference — meet us at booth #1309.