The Modern Approach to Customer Journey Analysis

Whether you’re in customer service, digital, marketing, sales, or customer experience (CX), gathering customer feedback as part of

Add these personalization examples to your playbook to improve customer experiences, drive customer loyalty, and accelerate financ

Your customers’ journeys from awareness to advocacy may be measured by how much they buy and how much they spend, but they’re defi

Here we explore what personalization means — for customers and businesses. 

2024 is the year of personalization. It’s all the rage, captivating consumers and stealing their attention in every competitive ma

How do you know your customers aren’t having any trouble using your product or services? Answer: When they (almost) never re

Customer churn might seem straightforward enough — essentially, losing customers is bad for business. And no, a high customer acqu

Discover the top CX and AI use cases, benefits, and best practices, according to the latest research and top CX practitioners from

When it comes to the customer experience, our current era is defined by one thing above all else: Endless choice. Consumers are in

Perfecting the customer experience requires a deep knowledge of the path your customers take, from their first interaction with an

The key to staying ahead in business is all about really understanding how your customers feel. Not just how you assume they feel.

As technology continues to blur the line between online and offline interactions, omnichannel marketing aims to enhance consumer e