`` Blog Archive | Medallia Customer and Employee Experience Blog

Customers shopping in a clothing boutique
Sep 05, 2024
Customer Experience

Understanding Customer Retention

What is customer retention — the metrics, and the benefits? Learn why understanding customer retention helps brands elevate their

Medallia

Medallia

A woman hospitality worker stands behind the front desk of a hotel, smiling and handing back a credit card to a guest
Aug 13, 2024
Customer Experience

Customer Experience vs. Customer Success: Learn the Key Differenc

What is the difference between customer experience and customer success? We break down the differences  — and explain how they can

Medallia

Medallia

Modern Approach to Customer Journey Analysis
Jul 23, 2024
Customer Experience

The Modern Approach to Customer Journey Analysis

Thanks to customer journey orchestration, our understanding and management of customer journeys has improved significantly. As rel

Medallia

Medallia

Chief experience officer (CXO) looking at her computer and feeling productive
Jun 20, 2024
Customer Experience

What is a Chief Experience Officer? The Qualities to Hire the Bes

What is a chief experience officer? Why does my business need a CXO? And how should I hire the right CXO to lead my organization’s

Mary Kearl

Mary Kearl

AdobeStock_538012765
Jun 18, 2024
Customer Experience

How to Conduct a Voice of Customer Analysis: A Step-by-Step Guide

Whether you’re in customer service, digital, marketing, sales, or customer experience (CX), gathering customer feedback as part of

Medallia

Medallia

AdobeStock_293162391
Jun 11, 2024
Customer Experience

Winning Personalization Examples for a Better Customer Experience

Add these personalization examples to your playbook to improve customer experiences, drive customer loyalty, and accelerate financ

Mary Kearl

Mary Kearl

iStock-1172587228
May 31, 2024
Customer Experience

How to Optimize Customer Journey Touchpoints (with Examples)

Your customers’ journeys from awareness to advocacy may be measured by how much they buy and how much they spend, but they’re defi

Medallia

Medallia

iStock-1172588549
May 30, 2024
Customer Experience

What Is Personalization? Meaning Defined

Here we explore what personalization means — for customers and businesses. 

Mary Kearl

Mary Kearl

P2P-Blog-Hero
May 20, 2024
Customer Experience

This Summer’s Hottest Fashion Trend: Your Personal(ization) Style

2024 is the year of personalization. It’s all the rage, captivating consumers and stealing their attention in every competitive ma

Lauren Farah

Lauren Farah

State-of-Personalization-Blog
May 10, 2024
Customer Experience

Exploring the State of CX Personalization

Are brands ramping up their investment in AI and CX personalization? Medallia Market Research teamed up with CXPA to conduct globa

Samantha Finken Rayner

Samantha Finken Rayner

EXP_0424_SOC_1600x900_ENG_4
Apr 18, 2024
Customer Experience

A Deep Dive into the Benefits of Customer Self-Service Systems

How do you know your customers aren’t having any trouble using your product or services? Answer: When they (almost) never re

Medallia

Medallia

EXP_0424_SOC_1600x900_ENG
Apr 12, 2024
Customer Experience

Decoding Customer Churn: Strategies to Retain Your Valuable Clien

Customer churn might seem straightforward enough — essentially, losing customers is bad for business. And no, a high customer acqu

Medallia

Medallia