May 07, 2015

Medallia and Deloitte Launch Strategic Alliance to Provide Full Service Solution for Customer Experience Transformations

Deloitte Digital launches world-class implementations practice for Medallia’s CEM platform

PALO ALTO, Calif., May 07, 2015  — Medallia (, the global leader in customer experience management (CEM), today announced a strategic alliance with Deloitte Consulting, LLP and will collaborate with Deloitte Digital to make customer experience management an integral element of broader business transformation for companies worldwide. Through the alliance, Deloitte Digital will expand their practice to implement Medallia’s CEM platform for Fortune 2000 companies, and will offer Medallia as part of its existing transformation, marketing and cloud application capabilities.

Deloitte Digital’s industry, operational and technical experience combined with Medallia’s leading customer experience solution, will provide a targeted set of capabilities needed for companies to fully realize the strategic and financial impact of customer experience initiatives. As part of Deloitte Digital’s broader transformation work, the Medallia platform will help companies keep their changing operational capabilities firmly in line with customer needs.

“Deloitte’s strategy, operations, human capital and technology expertise will help companies implement Medallia to create transformational customer experience capabilities that provide sustainable competitive advantage” said Borge Hald, co-founder and CEO of Medallia. “We’re delighted to have an alliance with Deloitte and to welcome Deloitte to Medallia’s expanding ecosystem.”

Medallia and Deloitte Digital will work together to integrate the Medallia platform into several of Deloitte’s existing digital strategy, marketing, enterprise enablement and CloudMix offerings – which combine critical enterprise applications and services into broad digital suites. Executives from both Medallia and Deloitte Digital recently collaborated on several effective CEM deployments in the airline, financial services and retail industries, with Medallia providing software and training while Deloitte Digital provided consulting and implementation services.

“Our alliance with Medallia is truly exciting,” said Karen Bowman, principal, Deloitte Consulting LLP and U.S. leader of the Travel, Hospitality & Leisure practice. “The Medallia CEM platform enables our clients to operationalize the customer experience and provides insights from which to drive innovation and continuous improvement for their industry.”

“Deloitte Digital is transforming the way our clients conduct business,” said Andy Main, principal, Deloitte Consulting LLP, and U.S. Deloitte Digital service line leader. “From, strategy and implementation to digital marketing platforms and customer engagement models, we’re providing our clients with services that are truly differentiating their businesses.

For more information about the broader Medallia ecosystem, please visit: Medallia Partners.

About Deloitte Digital

From strategy to delivery, Deloitte Digital combines cutting-edge creative with trusted business and technology experience to define and deliver digital solutions. Deloitte Digital creates digital experiences for the connected enterprise. From B2B, B2C, or B2E, Deloitte Digital delivers strategy, mobile, social, web, cloud and digital content management solutions that will help strengthen clients’ brands and evolve their businesses. For more information, please visit Follow us on Twitter @DeloitteDigi_US or @DeloitteDigital.

 As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. 

About Medallia

Medallia® is the Customer Experience Management company that is trusted by hundreds of the world’s leading brands, including Four Seasons, LEGO, Sephora, Airbnb, CA Technologies and the Zurich Insurance Group. Medallia’s Software-as-a-Service (SaaS) application enables companies to capture customer feedback everywhere the customer is (web, social, mobile, and contact center channels), understand it in real time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, Medallia has offices in Silicon Valley, New York, London, Paris, Australia and Argentina. Learn more at

©2015 Medallia, Inc. Medallia is a registered trademark of Medallia, Inc.


Amanda Felix, Sterling Communications,, (408) 395-5500