Medallia Institute
Thought leadership from Medallia
Engage Every Customer
learn more Effortlessly connect with your customers at any point in their journey via their preferred channel including in-app surveys, emails, websites, SMS, conversational UIs to understand their experience and improve the relationship.Whitepaper
The Intersection of Brand and Customer Experience
How do differences in customer experience affect brand value and revenue growth? Understanding the quality of the experience can enable marketers to make wiser investments.
Next-Gen Surveys
Explore the factors that are killing traditional customer satisfaction surveys — and learn what’s coming next.
The Secret Ingredient of Impactful Personalization: Customer Feedback
To survive in a rapidly changing world, customer-facing brands must put data-driven personalized experiences at the core of their strategy. Click here to learn more.
Optimize Every Experience
learn more Model and instrument every touchpoint and journey via analytic tools and dashboards to systematically measure, analyze and improve every experience.Whitepaper
Why Text Analytics
Read why leading companies are rapidly adopting text analytics to gain a better understanding of their customers, and the benefits they’re discovering along the way.
The Big Story Behind Your Big Data
Download this report to understand the six practices that successful CX teams use to drive customer-centered change throughout their organizations with insights derived from text analytics.
Understanding the Millennial Customer Journey
Learn how companies can win over Millennials and maintain their loyalty.
Activate Every Employee
learn more Drive real-time collaboration and accountability across the company by personalizing data, insights, and workflows for every employee to action.Whitepaper
The Missing Piece of the CX Puzzle
There's a distinct relationship between employee engagement and customer experience. Find out how you can learn from your workforce and promote customer-centric behaviors across your organization.
Can Insurers Build Real Connections with Customers?
Empathy is a great way for insurers to connect with customers, but exercising it can be incredibly taxing for claim service agents, often leading to burnout and turnover. Read this whitepaper to find how to do it right.
Create a Customer-Centric Culture
Deloitte's Culture Path™ and Medallia Institute outline strategies to empower employees, and create a shared set of beliefs to create a customer-centric culture.
Transform Your Company
learn more Stay confident with the only enterprise grade platform that can wire your organization.Report
Gartner Report: Market Guide for VOC Solutions
Gartner recognizes 21 vendors leading the way in VOC solutions, based on their vision, technology and market momentum. Read what Gartner has to say about Medallia.
Turning Size into an Advantage for Customer Experience Innovation
This report discusses how large, complex organizations, leveraging customer experience management practices and technology, can harness the benefits of scale.
Drive Performance and ROI
Operational CEM best practices, based on a benchmark of hundreds of companies and accounts across four years. Check out robust trends and patterns across industries and CX program types.