May 08, 2019

Experience Management Leader Medallia to Acquire Customer Success Leader Strikedeck

The acquisition means Medallia will address the full spectrum of B2C and B2B Customer Experience management.

SAN FRANCISCO, Calif., May 8, 2019 /PRNewswire/ — Medallia, Inc. (, the global leader in customer experience management, announced today its plans for the acquisition of Strikedeck, an advanced platform enabling companies to drive customer success (CS), which will further augment Medallia’s leadership in B2B customer experience management.

Medallia and Strikedeck, uniquely,  will promote seamless, 360-degree views on customer account health, including information on renewals, product adoption and usage, subscriptions, billing, and more.  The combination will also provide clients intelligence on where to focus and how to improve the B2B customer journey and the ability to manage the entire lifecycle of business customers. Both companies use deep artificial intelligence, machine learning and predictive analytics to understand the risks and opportunities for every customer and to uncover issues and obstacles in the overall customer journey.

“In today’s economy, customers’ loyalty must be earned every day. It has been our vision to transform the way B2B companies approach customer experience management, and the acquisition of Strikedeck, a leading SaaS platform for CS management, will bring visibility into customer health and the tools to manage the customer relationship,” commented Krish Mantripragada, Chief Product Officer of Medallia. “The combination of Medallia and Strikedeck will help companies deepen relationships and drive loyalty with their business customers more than ever.”

“Strikedeck has been helping businesses reduce churn, drive loyalty and maximize revenue through its leading customer success solution. We believe the combination of the two companies will accelerate the pace of innovation in the B2B sector,” said Shreesha Ramdas, Founder and CEO of Strikedeck. “Medallia enables companies to act upon experience data and insights in a powerful way, driving impact on business results.”

This announcement comes in advance of Medallia’s annual conference, Experience ‘19, to be held in San Diego, CA, from June 3-5. For more information on Medallia, or the Experience ‘19 conference, please visit

About Medallia

Medallia is the pioneer and market leader in Customer Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, and create in-the-moment cross-sell and up-sell opportunities, providing clear and potent returns on investment. Medallia has offices worldwide, including Silicon Valley, Buenos Aires, London, New York, Tel Aviv and McLean, Virginia. Learn more

About Strikedeck

Strikedeck is a Customer Success platform that helps businesses deliver outstanding customer experiences while maximizing the value of their customer relationships. Founded by industry veterans with a proven track record in marketing automation, Strikedeck has enabled innovative customer-focused companies to optimize the deployment of precious resources to reduce churn, grow revenue, and maximize customer lifetime value. For more information, see