May 27, 2015

Medallia Software Helps SAP to Gain Deeper Insights from Customers to Drive Improvements, Deliver Great Customer Experience

PALO ALTO, Calif. — May 27, 2015 — Medallia (, the global Customer Experience Management (CEM) leader, today announced that SAP SE (NYSE: SAP) (, a market leader in enterprise application software, has implemented Medallia’s software platform across SAP’s business operations, as part of its “SAP Listens” program. This program, powered by Medallia’s software, is designed to put customers at the center of everything that SAP does.

Customer experience is rapidly gaining recognition as a critical strategic advantage for companies across industries. SAP needed a solution that would allow it to use customer insights to drive accountability and improvement across its entire business.

“We’re excited to be working with SAP to ‘wire’ its enterprise with customer feedback and operationalize the voice of the customer into its business,” said Ken Fine, Medallia’s chief customer officer. “We look forward to helping SAP drive stronger business results by having real-time analytics and insight into the customer experience across all product lines, geographies and touch points.”

SAP will use the Medallia solution to gather feedback from its customers and partners, and to provide SAP employees with closed-loop customer engagement workflows and prioritized improvement actions.

“Our goal is to provide simple, personable and valuable experiences whenever customers engage with SAP,” said Philip Morin, global head of Customer Experience Insights, SAP. “Through the use of Medallia’s software, we have an improved, systematic approach to help ensure we are bringing the voice of the customer into every business decision we make.”

About Medallia

Medallia® is the Customer Experience Management company that is trusted by hundreds of the world’s leading brands, including Four Seasons, LEGO, Sephora, Airbnb, CA Technologies and the Zurich Insurance Group. Medallia’s Software-as-a-Service (SaaS) application enables companies to capture customer feedback everywhere the customer is (web, social, mobile, and contact center channels), understand it in real time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, Medallia has offices in Silicon Valley, New York, London, Paris, Australia and Argentina. Learn more at

©2015 Medallia, Inc. Medallia is a registered trademark of Medallia, Inc.

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Amanda Felix, Sterling Communications,