December 16, 2016

Medallia Names VMware Veteran Chief Revenue Officer

Enterprise SaaS executive joins Medallia to scale global business

PALO ALTO, Calif., December 15, 2016 — Medallia, Inc. (, the global Customer Experience Management leader, today announced that Scott Aronson has been appointed as the company’s Chief Revenue Officer. Aronson has over 20 years of experience in enterprise software and SaaS and made his name at VMware, where he helped scale the business from $40 million to over $4 billion.

“The work that Medallia is doing is incredibly important. We’re helping companies listen to their employees and customers, and act on their feedback,” said Aronson. “It’s an imperative that no organization can ignore. Our solution is applicable and necessary to all companies, no matter their size or where they are in their customer and employee experience journey.”

In over a decade at VMware, Aronson was known for his ability to understand new technology and translate it to address customers’ most urgent needs. As head of Global Channels and Alliances, he scaled ecosystem revenues to $2.5B and launched key cloud computing products, such as Software Defined Networking, Software Defined Storage, and Cloud Foundry. He also started VMware’s Global Accounts team, which focused on the company’s top 50 customers, and grew it to $240 million.

When VMware spun off Pivotal as a separate company, Aronson was tapped to lead worldwide field operations. He was directly responsible for all customer-facing activities, including worldwide sales, customer success, channels and alliances, and business operations.

“Scott’s background in scaling global sales organizations is ideal for the journey ahead,” said Borge Hald, Medallia’s CEO. “He brings invaluable large-scale public company leadership and, above all, has an unwavering track record of putting customers first and leading organizational transformation. Scott gets our mission, fits our culture, and brings the leadership skills we need to transform companies through operational customer and employee experience management.”

About Medallia

Medallia is the Customer Experience Management company that is trusted by hundreds of the world’s leading brands. Medallia’s Software-as-a-Service application enables companies to capture customer feedback everywhere the customer is (including web, social, mobile, and contact center channels), understand it in real time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, Medallia has offices in Silicon Valley, New York, London, Paris, Hong Kong, Sydney, Buenos Aires, and Tel Aviv. Learn more at

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