May 12, 2011

Medallia Joins Customer Experience Professionals Association as Founding Member and Gold Sponsor

PALO ALTO, Calif., May 12, 2011 — Medallia®, the global leader in Software-as-a-Service Customer Experience Management (CEM) solutions, today announced that it has become a Founding Corporate Member and a Gold Sponsor of the Customer Experience Professionals Association (CXPA), a global industry trade group whose members are committed to creating and maintaining an overall positive customer experience.

CXPA seeks to facilitate the professional growth of its members and advance the field of customer experience management through research and education, development of standards, and opportunities for networking and career advancement. Governed by a Board of Directors to be drawn from its membership, CXPA is led by Bruce Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair. Temkin and Bliss are pioneers in the customer experience field who have a deep understanding of the roots of this rapidly growing industry and a keen shared vision of its future.

“We greatly appreciate Medallia’s commitment to the mission of the Customer Experience Professionals Association,” said Temkin. “We are pleased to welcome a company of Medallia’s caliber to the CXPA. We look forward to working closely with Medallia to create a vibrant future for customer experience management.”

With over 10 years of experience working with many of the leading customer loyalty brands in the world, Medallia has accumulated extensive knowledge of customer best practices in designing, implementing, measuring, and refining its customer experience management programs.

“We applaud Bruce and Jeanne for starting the CXPA, which will help meet the needs of a fast-growing business segment: companies committed to winning in the marketplace by delivering superior customer experiences,” said Amy Pressman, President and Co-founder of Medallia. “We look forward to partnering with the CXPA to drive the burgeoning customer experience movement.”

As a Founding Corporate Member of CXPA, Medallia will be represented by Elizabeth Carducci, Vice President of Insights. Since joining Medallia in 2001, Elizabeth has held leadership roles in business development and the Hospitality, Travel and Leisure Practice. She has been instrumental in developing Medallia’s methodologies, including Medallia’s approach to local competitive benchmarking, historical scale conversions, and the CEM best practices framework.

In addition to Medallia, the new association has already attracted more than 20 other leading companies that have signed as Founding Corporate Members. Go to to see the latest list.

About CXPA

The Customer Experience Professionals Association is a global, nonprofit 501(c )(6 ) organization dedicated to the advancement of customer experience management best practices. CXPA’s members include individuals who develop, manage, optimize, and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts, and other stakeholders in the industry. CXPA Gold Sponsors include Adobe, Confirmit, Medallia, RightNow Technologies, SapientNitro, and Tealeaf Technology; Clarabridge, Inc. and ResponseTek are Silver Sponsors. For more information or to join CXPA, visit

Customer Experience Professionals Association, CXPA, and the CXPA logo are trademarks of the Customer Experience Professionals Association.