September 30, 2015

Delta Air Lines Adopts Medallia to Measure Billions in Customer Experience Investments

New interactive platform gives leading airline visibility to enhance the customer experience for 170 million customers worldwide

PALO ALTO, Calif., September 30, 2015 — Medallia, the global Customer Experience Management (CEM) leader, today announced that Delta Air Lines, which has been named the best airline by Business Travel News for four years running, has chosen Medallia’s software to actively improve critical touch points along the customer experience.

Just weeks into a soft-launch period, Delta saw response rates double compared to its existing questionnaires when the Medallia survey was offered to customers.

Delta continues to invest billions in products, services, technology and airport facilities to enhance the customer experience across the globe — both in the air and on the ground. Medallia’s CEM platform will help Delta manage key data points daily to deliver real-time, actionable insights to over 80,000 employees at every level, every day.

“We are a data-driven company and data gives us the insight we need to continuously provide what we think is the best customer experience in the world,” said Gil West, Delta Air Lines’ executive vice president and chief operating officer. “On any given day, tens of thousands of customers give us feedback. With Medallia hardwired into our system, we have better visibility into each of these moments from the time a customer purchases their ticket to when they land at their final destination. And, more importantly, we now have real-time visibility to the voice of our customers.”

Delta will use Medallia’s software to:

  • Measure customer satisfaction more accurately throughout the entire travel experience;
  • Provide more immediate, insightful and actionable feedback for Delta teams around the world; and
  • Continue driving solutions that make flying better.

“Data about individual customer experiences combined with actionable insight is crucial to understanding how major investments affect customer satisfaction and retention,” said Ken Fine, Medallia’s chief customer officer. “Delta’s ability to quickly and easily integrate passenger feedback throughout its global operations is an incredible competitive advantage that will no doubt shape the airline’s major business results going forward.”

About Medallia

Medallia® is the Customer Experience Management company that is trusted by hundreds of the world’s leading brands. Medallia’s Software-as-a-Service application enables companies to capture customer feedback everywhere the customer is (including web, social, mobile, and contact center channels), understand it in real time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, Medallia has offices in Silicon Valley, New York, London, Paris, Hong Kong, Sydney and Buenos Aires. Learn more at

About Delta

Delta Air Lines serves more than 170 million customers each year. Delta was named to FORTUNE magazine’s top 50 World’s Most Admired Companies in addition to being named the most admired airline for the fourth time in five years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for four consecutive years, a first for any airline. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 319 destinations in 58 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK, New York-LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products and services, and technology to enhance the customer experience in the air and on the ground. Additional information is available on the Delta News Hub, as well as, Twitter @DeltaNewsHub,, and Delta’s blog

©2015 Medallia, Inc. Medallia is a registered trademark of Medallia, Inc.