Reimagining banking by turning customer and employee feedback into action

“We set out to become more a customer centric organization. That vision has evolved to become life-centric, measuring success in three dimensions: economic, environmental, and social.”

David McCrea,

Regional Customer Experience Manager, BAC

BAC is the leading financial institution in Central America, with over 4.4 million customers, and a team of more than 20,000. BAC’s purpose is to “Reimagine banking to generate prosperity in the communities it serves” and is guided by three values: Integrity, Excellence, and Passion.

BAC strives to be a pioneer, demonstrating that banking has the capacity to maximize economic, environmental, and social value, all at the same time and with the same rigor and excellence.

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