DIGITAL EXPERIENCE ANALYTICS

Heatmaps

Visualize on-page trends at scale to understand how visitors are engaging with your websites and apps using Medallia’s heatmaps.

Get at-a-glance insight into aggregate trends

See where visitors are focusing

Immediately understand where engagement is highest

Focus on what you need to know

Whether it’s clicks, conversions, behaviors, or focus time

Make data-driven decisions

Compare heatmaps side-by-side for smarter A/B testing

Adjust for your audience

Uncover what customers want, and give it to them

Visualize customer behavior, realize faster ROI

Understand everything that happens on your digital properties. Medallia tracks traditional heatmap metrics such as clicks, hovers, conversion, and revenue, while also surfacing deeper insights, such as the sentiment of your users as they interact with on-page content.

Access session replays directly from heatmaps in a single click. This seamless workflow makes it easy to quickly understand and resolve emerging trends.

Get insight into every type of interaction

Access a comprehensive suite of heatmaps to track every on-page interaction, including:

Behavioral - track sentiment across on-page elements
Scroll & Dot - visualize on-page clicks and scroll activity
Attribution - identify content that drives conversion and revenue
Hybrid/Attention - discover what elements draw customer focus

Know your audience, optimize performance

Give your customers exactly what they want. View different audience segments or types of heatmaps side-by-side to analyze A/B tests and optimize high-impact pages and screens.

Use these insights to optimize key steps in your visitor’s journey, such as campaign landing pages, package offerings, self-help pages, and checkout pages.

Case Study

How Amadeus Increased Clicks by 100% with Medallia

Learn how Amadeus increased conversion and engagement rates by +100% through data-informed layout changes with Medallia.

Read Now

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