Case Study

How Amadeus Increased Clicks by +100% with Decibel by Medallia's Analytics

Amadeus is one of the world's largest travel and expense technology providers. Founded in 1987 by four major airlines — Air France, Iberia, Lufthansa, and SAS — today Amadeus serves customers across the entire travel industry.

Amadeus' website is the first stop for potential customers to understand what value Amadeus delivers to travel organizations. As such, it's one of their most important tools for driving new business and increasing revenue. Amadeus' Corporate marketing team wanted to redesign their section of the website to increase engagement, but wasn't sure where to start. 

Read the case study to find out how Amadeus used Decibel's digital experience analytics to redesign the website in under 3 months with stunning results: 

  • 100% increase in clicks on testimonials 
  • 562% increase clicks on recommended products
  • 600% increase in clicks on videos 
  • 366% clicks on CTA “Accelerate Your Digital Transformation”