February 11, 2020

Medallia Recognized as a Leader in Customer Feedback Management Platforms Report by Independent Research Firm

Medallia Receives Top score in Strategy category Amongst Ten Vendors

SAN FRANCISCO, Calif., Feb. 11, 2020 — Medallia, Inc. (NYSE: MDLA), the global leader in experience management, today announced it has been named a leader in The Forrester Wave™: Customer Feedback Management Platforms, Q1 2020. 

The Forrester Wave™: Customer Feedback Management Platforms, Q1 2020” report noted the following findings:

  • Strategy – Medallia received the top score in the strategy category, and the highest possible score in the following criteria: execution and delivery on roadmap, product vision and strategy, enterprise strategy and global strategy.
  • Actionability – The report states that Medallia continues to be “effective at enabling its customers by engaging their people,” Medallia received the top score in the alerting and closed-loop capabilities criterion.
  • Scalability – Medallia reference clients praise the company for its technology and ability to grow and scale with their business and are also fond of their ability to drive engagement in the platform at scale. Forrester noted that reference customers had upward of 50,000 dashboard users – the most of any vendor in the evaluation. 
  • Innovation – The report also stated that buyers should consider Medallia if they are looking for a programmatic approach and demand strong closed-loop follow-up capabilities from a vendor that is invested in innovation.

“Businesses depend on employees to deliver superior customer experiences. Medallia is unrivaled in its ability to empower tens of thousands of employees to close the loop and create customer-centric companies” said Elena Hutchison, global vice president of analyst relations. 

Leslie Stretch, Medallia’s CEO added, “We believe Medallia is the clear leader in scalable and secure customer feedback management for the enterprise based on our strong scores and our unrivaled investment in technology innovation, strategy and scalability. Companies of all sizes and many of the world’s most iconic brands leverage Medallia to drive their customer experience initiatives.”  

Additional Resources

Download a copy of the report

See our products in action at Experience ‘20 

Learn more about Medallia Experience Cloud

Follow us on Twitter, Facebook and Instagram

About Medallia

Medallia (NYSE: MDLA) is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, and create in-the-moment cross-sell and up-sell opportunities, providing clear and potent returns on investment.


© 2020 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.

PR Contact:

+1 (650) 400-7833

IR Contact:

Carolyn Bass