January 16, 2024

Medallia Named a Leader in IDC MarketScape for Voice of the Customer Applications

PLEASANTON, Calif. – January 16, 2024 – Medallia, Inc., the global leader in customer and employee experience, today announced the company has been recognized as a Leader in the IDC MarketScape Voice of the Customer (VoC) Applications 2023-2024 Vendor Assessment (doc #US50052123, November 2023). 

According to the IDC MarketScape report, “The company offers valuable insights based on clear metrics and data gathered, using AI to scale and speed up analytics. Insights are shared across the organization to support adoption and success of the VOC program and the customer experience.”

“Medallia has been building actionable, responsible, and native AI and machine learning capabilities for more than 15 years and we continue to set the pace for innovation. We are pleased to have been recognized as a Leader in the IDC MarketScape,” said Simonetta Turek, Chief Product Officer, at Medallia. “I am looking forward to the next wave of AI-driven innovation that we are bringing to our customers to enable them to deliver more personalized experiences at scale and greater business results for their organizations.”

Medallia Experience Cloud captures signals across in-person, digital, and contact center interactions along with social media, transactional, and operational data, and democratizes voice-of-customer insights across the enterprise in real time through powerful AI-driven text, speech, and conversational analytics.

The IDC MarketScape also notes, “Having worked with major customers in all verticals, Medallia has a platform that unifies data from across the customer journey and can either be used itself to discover insights (prioritized with revenue impact potential) or to integrate with other enterprise platforms to bring those insights to other front-line teams (sales, support, etc.).”

To download an excerpt of the IDC MarketScape Voice of the Customer (VoC) Applications 2023-2024 Vendor Assessment: https://www.medallia.com/resource/idc-marketscape-voc/

For more information about Medallia’s customer experience offerings, visit our site at: www.medallia.com/suite/customer-experience 

About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Medallia 

Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the leading enterprise experience platform, Medallia Experience Cloud is the mission-critical system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit www.medallia.com.

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Jenny Zehentner