May 26, 2011

Medallia Named a 2011 CODie Award Finalist for Best Customer Relationship Solution

PALO ALTO, Calif., May 26, 2011 — Medallia® (, the global leader in software-as-a service Customer Experience Management (CEM) solutions, today announced it has been named a finalist for this year’s CODiE award for Best Relationship Management Solution. The honor, part of the Software & Information Industry Association’s (SIIA’s) 26th annual CODiE event, recognizes the best software solution for facilitating positive, mutually respectful connections between companies and their customers.

Medallia helps global enterprises adapt to ever-changing markets by monitoring and acting on the customer experience. With Medallia, companies can rescue at risk customers, facilitate increased word of mouth from customer fans, and identify the innovations a company’s customers value most. Based on patented technologies and proven best practice methodologies, Medallia’s real-time customer experience management solutions are known for their amazing ease of use, powerful predictive analytics, and true enterprise-class scalability.

Medallia serves some of the world’s most respected companies in financial services, hospitality, IT, manufacturing, retail, telecommunications and other industries. It offers a range of solutions to improve the customer experience including: Medallia Mobile 2 for iPhone and iPadMedallia Contact CenterWeb Experience, and Text Analytics.

“We are honored to receive this recognition from such a well-respected organization,” said Borge Hald, co-founder and CEO of Medallia. “We have always felt privileged to help our customers become—and in many cases remain—among the world’s most loved companies through a laser focus on the customer experience. It is doubly rewarding when our efforts are acknowledged by the CODiE awards.”

“For more than 25 years, CODiE Awards have shined a spotlight on companies and products that are revolutionizing the industry,” said Ken Wasch, President of SIIA. “What sets this program apart from all others is rigor of the vetting process. Companies that survive to become finalists can rest assured that they are producing one of the finest, most innovative products on the market.”

To conduct the CODiE evaluations, SIIA recruits judges who are leading tech executives, industry analysts, journalists, and educators with deep knowledge of software and digital content. Judges put each nominated product through an intensive review process that includes live demonstrations, access to trial products, and analysis of product documentation. This year, CODiE judges reviewed 425 total nominations.

Other finalists in the Best Relationship Management Solution category included products from, SugarCRM, Zendesk, and LexisNexis. A complete list of CODiE winners is available at


The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 500 leading software and information companies. The SIIA Education Division serves and represents more than 150 member companies that provide software, digital content and other technologies that address educational needs. The Division shapes and supports the industry by providing leadership, advocacy, business development opportunities and critical market information. For more information,