September 03, 2014

Medallia eBook Reveals the Revenue Impact of Customer Experience Improvements

New resource from customer experience management leader explores Experience Economics and the ROI of investing in customer experience

What3 Ways To Increase Revenue with Customer Experience, a brand-new eBook by Medallia – the global leader in SaaS Customer Experience Management (CEM) solutions – is designed to help you know what it takes to increase your company’s revenue by making improvements to your customer experience. The eBook includes:

  • A crash course in Experience Economics, the science behind the financial impact of your customer experience.
  • Action plans to help you reduce critical painpoints, build customer loyalty, and foster customer experience passion throughout your organization.
  • Real-world examples of how industry leaders like PayPal, Choice Hotels and others invest in customer experience to increase satisfaction and revenue.

The eBook also includes access to a free webinar recording from Harvard Business Review contributor and Medallia Senior Research Scientist Peter Kriss. The webinar explores how these CEM revenue strategies were developed and answers questions about the research that connects the investment in customer experience to profitable revenue growth.

Where: Download Medallia’s free eBook: 3 Ways To Increase Revenue with Customer Experience.

Why: How do you know which customer experience improvements to prioritize? And how do you demonstrate the ROI of those improvements – especially to customer experience skeptics in your organization?

This eBook is designed to answer your questions and guide you in making the right customer experience changes — while providing you with revenue-driving customer experience strategies you can start incorporating into your business today.

About Medallia

Medallia® is the Customer Experience Management company that is trusted by hundreds of the world’s leading brands, including Four Seasons, GE, Macy’s, Marriott International, Nordstrom, Sephora, Shell, The LEGO Group, and Zurich Insurance. Medallia’s Software-as-a-Service (SaaS) application enables companies to capture customer feedback everywhere the customer is (Web, social, mobile, and contact center channels), understand it in real time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve the customer experience. Founded in 2001, Medallia has regional headquarters in Silicon Valley, London, Sydney, and Buenos Aires. Learn more at and follow us at, and

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