October 27, 2016
Medallia Appoints Former Android CMO to Lead Marketing
Google marketing exec joins Medallia at time of digital expansion
PALO ALTO, Calif., October 27, 2016 — Medallia, Inc. (medallia.com), the global Customer Experience Management leader, has appointed Marc Vanlerberghe Chief Marketing Officer. Marc made his name at Google launching and building the Android brand and has over 17 years of executive marketing experience. He will lead Medallia’s global marketing organization.
“Marc’s expertise in branding and digital is key as we position ourselves for the next phase of growth,” said Borge Hald, CEO of Medallia. “Over the past 12 months, we’ve brought on stellar executive hires across product, IT, and customer success. Bringing in a top-notch CMO was the critical next step.”
Prior to joining Medallia, Marc was VP of Marketing for Access and Energy at Google and served as an advisor to Google Capital. Marc also led marketing for Android, Google Play, and Google’s hardware and retail organizations. He has been an active player in the mobile industry for over 20 years.
“Mobile has fundamentally changed how customers interact with brands,” said Marc. “Now more than ever, brand is determined by the sum of customer experiences, rather than a 30-second TV spot. Medallia is the only solution that gives all employees real-time access to customer feedback so they can act on it and keep ahead of customers’ increasingly changing needs.”
“Marc has developed some of the most widely recognized brands in the world, turning Android from a novelty into the world’s most popular mobile operating system. We’re excited to have him lead our brand,” said Amy Pressman, President of Medallia. “His expertise combined with our platform will further help companies build brands that put customers first.”
Marc holds an MBA from Stanford and a M.S. degree from the University of Ghent, Belgium.
Medallia is the Customer Experience Management company that is trusted by hundreds of the world’s leading brands. Medallia’s Software-as-a-Service application enables companies to capture customer feedback everywhere the customer is (including web, social, mobile, and contact center channels), understand it in real time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, Medallia has offices in Silicon Valley, New York, London, Paris, Hong Kong, Sydney, Buenos Aires, and Tel Aviv. Learn more at medallia.com.
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