February 18, 2020

CFI Group Selects Medallia to Deliver Exceptional Digital Experiences to Citizens

World-Class Experience Management Cloud Technology to Manage Digital Experiences Across 10 Government Websites in Six Agencies

SAN FRANCISCO, Calif., – Feb. 18, 2020 – Medallia, Inc. (NYSE: MDLA), the global leader in experience management, today announced that CFI Group has partnered with  Medallia to provide 10 websites across six federal agencies the power to understand in-the-moment digital user experiences and take intelligent action to improve them. 

“We are thrilled to be partnering with Medallia and leveraging their world-class experience management technology in concert with CFI’s science-based analytics to ensure our government agency clients and their websites are delivering the best possible digital experiences to citizens,” said Sheri Petras, chief executive officer for CFI. “Our methodology has been recognized by the Federal government as the gold standard for measuring customer experience for over 20 years, and we look forward to working with Medallia to uphold that standard well into the future.” 

“Citizens around the globe are now expecting the same level of experiences from government agencies they demand from commercial entities. Medallia is pleased to be partnered with CFI to empower agencies to better understand the experiences they provide on their websites and have the insights they need to take intelligent action and continually improve those experiences,” said Brian Michael, vice president and general manager of public sector for Medallia. 

Follow us on Twitter, Facebook and Instagram

About Medallia

Medallia (NYSE: MDLA) is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, and create in-the-moment cross-sell and up-sell opportunities, providing clear and potent returns on investment.


© 2020 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.

About CFI Group

Since 1988, CFI Group has delivered customer experience measurement and business insights from its Ann Arbor, Michigan headquarters and a network of global offices. As founding partner of the American Customer Satisfaction Index (ACSI), CFI Group is the only company within the United States licensed to apply customized ACSI methodology in the federal government. Using top research experts and patented technology, CFI Group helps agencies improve the citizen experience with the federal government.

PR Contact

Valerie Beaudett


+1 (650) 400-7833

IR Contact

Carolyn Bass