September 14, 2020

Canadian Tire Selects Medallia to Strengthen Customer Experience Insights

SAN FRANCISCO–(BUSINESS WIRE)–Medallia, Inc. (NYSE: MDLA), the global leader in experience management, today announced that Canadian Tire Corporation (CTC), one of Canada’s largest and most iconic brands, is partnering with Medallia to gain comprehensive insights into the complete customer experience across its family of companies, including Canadian Tire Retail, Mark’s, SportChek, PartSource, and Party City Canada. CTC operates more than 1,700 retail and gasoline outlets across Canada, offering unique, multi-category assortments in categories such as automotive, hardware, sports, leisure, housewares and apparel.

“Canadian Tire is a retailer that really understands what it means to be customer centric. We are proud to support such an iconic Canadian brand as they continue to put their customers at the heart of their business,” said Leslie Stretch, chief executive officer for Medallia.

Medallia Experience Cloud is helping CTC gain powerful insights to the customer experience across all channels and brands and identify strengths and areas of improvement in real-time. The platform delivers role-based insights, engaging the entire CTC ecosystem to take action to drive operational excellence.

“We are on a journey towards a seamless customer experience,” said Susan O’Brien, Chief Brand & Customer Officer, Canadian Tire Corporation. “By giving our customers the opportunity to provide feedback at every interaction point, both online and in-store, the Medallia platform is helping us put customer experience at the heart of our decision-making.”

Follow us on Twitter, LinkedIn, Facebook and Instagram

About Medallia

Medallia (NYSE: MDLA) is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, on calls and digital channels, over video and social media and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment.

© 2020 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.

About Canadian Tire Corporation

Canadian Tire Corporation, Limited, (TSX: CTC.A) (TSX: CTC) or “CTC”, is a family of businesses that includes a Retail segment, a Financial Services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening divisions. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. The Retail segment also includes Mark’s, a leading source for casual and industrial wear; Pro Hockey Life, a hockey specialty store catering to elite players; and SportChek, Hockey Experts, Sports Experts, National Sports, Intersport and Atmosphere, which offer the best active wear brands. The more than 1,740 retail and gasoline outlets are supported and strengthened by CTC’s Financial Services division and the tens of thousands of people employed across Canada and around the world by CTC and its local dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading global brand in sportswear and workwear based in Oslo, Norway. For more information, visit