Supercharge insights with the best in class predictive engine to improve loyalty, increase satisfaction and drive growth.

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Medallia Athena applies artificial intelligence to uncover hidden meanings in vast amounts of customer experience information and determine the right action for each touchpoint and journey.

The Smartest Way To Do CX

With Medallia Athena’s artificial intelligence you understand what really matters, who needs attention, and what you can do to have the biggest impact on your bottom line.

Built for Action

Combines human and machine intelligence to discover and recommend high value actions and focus employee attention where it matters most.

Built for Action
Predictive Insights

Predictive Insights

Uses data science to assess customer satisfaction and loyalty for every customer, even for those not providing feedback.

Always Improving

Machine learning capabilities continually adapt and improve based on new feedback, associated customer data and usage patterns.

Always Improving

What Medallia Athena Can Do For You

Understand Qualitative Feedback

Identify and prioritize the most pressing issues by analyzing massive amounts of comments to understand customer sentiment and common feedback themes.

Uncover Experience Drivers

Focus on improvements that garner the most bang for your buck by visualizing the impact of recommended changes to processes and touchpoints.

Know Where to Focus

Receive prescriptive CX actions for specific groups of customers with common attributes.

Optimize Customer Interactions

Learn how to best engage your customers to minimize opt-outs and channel cost.

Improve Program Health

Understand the health of your CX programs with automated performance assessments of your survey responses and user engagement.


Experience ‘19 eBook

In this eBook, you will learn about new Medallia products, solutions, and innovations that drive value, and how leading companies are using Medallia Experience Cloud to fuel their success.

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Medallia’s Approach to Text Analytics

This whitepaper explores how Medallia Text Analytics can take a wealth of unstructured data and use it to drive action and improvement across a business.

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Big Story Behind Your Big Data

Explore six practices that successful customer experience teams use to drive customer-centered change throughout their organizations.

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