Athena
Supercharge insights with the best in class predictive engine to improve loyalty, increase satisfaction and drive growth.
Medallia Athena applies artificial intelligence to uncover hidden meanings in vast amounts of customer experience information and determine the right action for each touchpoint and journey.
The Smartest Way To Do CX
With Medallia Athena’s artificial intelligence you understand what really matters, who needs attention, and what you can do to have the biggest impact on your bottom line.
Built for Action
Combines human and machine intelligence to discover and recommend high value actions and focus employee attention where it matters most.
Predictive Insights
Uses data science to assess customer satisfaction and loyalty for every customer, even for those not providing feedback.
Always Improving
Machine learning capabilities continually adapt and improve based on new feedback, associated customer data and usage patterns.
What Medallia Athena Can Do For You
Understand Qualitative Feedback
Identify and prioritize the most pressing issues by analyzing massive amounts of comments to understand customer sentiment and common feedback themes.
Uncover Experience Drivers
Focus on improvements that garner the most bang for your buck by visualizing the impact of recommended changes to processes and touchpoints.
Know Where to Focus
Receive prescriptive CX actions for specific groups of customers with common attributes.
Optimize Customer Interactions
Learn how to best engage your customers to minimize opt-outs and channel cost.
Improve Program Health
Understand the health of your CX programs with automated performance assessments of your survey responses and user engagement.
Related Resources
Ebook
Experience ‘19 eBook
In this eBook, you will learn about new Medallia products, solutions, and innovations that drive value, and how leading companies are using Medallia Experience Cloud to fuel their success.
Whitepaper
Medallia’s Approach to Text Analytics
This whitepaper explores how Medallia Text Analytics can take a wealth of unstructured data and use it to drive action and improvement across a business.
Video
Big Story Behind Your Big Data
Explore six practices that successful customer experience teams use to drive customer-centered change throughout their organizations.
