Customers are essential for growth. Every experience has the potential to make or break a relationship. In today’s complex world, it is harder than ever to build lasting and profitable customer relationships. Brands need to define the customer experience they want to provide for their customers. And how they want to stand out from the crowd.
Kantar’s strategic customer relationship tool, TRI*M, complements Medallia transactional CX programmes. It explores the customer journey across all touchpoints and understands the moments that matter most to your customers. And it shows you how to excel in those moments. By understanding your competitive positioning, and where to focus investments, it is an essential tool for developing and evolving your customer strategy.