Medallia Experience CloudTM enables companies to collect feedback across every experience. But its ability to help people understand this data is what truly empowers organizations to make changes and investments that continually transform experiences.
Data Analysts are the primary resource for discovering insights from experience data — from synthesizing feedback across touchpoints and channels to answering questions about the differences between customer segments and employee teams. Medallia’s Web Data Connector for Tableau enables analysts to extract any subset of experience data into Tableau for advanced analytics.
Using the new Web Data Connector, users can connect their customer experience insights to their operational data directly in Tableau and transform that data into actionable insights – without a need for exports and the ability to update the connection as more data is connected.
Once the data sets are combined, users can get actionable insights quickly using Tableau’s drag and drop feature, and publish the data to Tableau Server or Tableau Online, making it easy for the entire organization to ask their own questions and analyze interactive visualizations.