Product discovery and research lives online, and customers rely on this critical channel to find information, compare prices, get support, and be inspired. The digital channel serves as both a place to transact and as a tool for shopping across channels. To excel with digital interactions retailers need to continuously capture, manage, and respond to feedback on any website, app, or connected device.
Retail Digital Experience supports both dedicated digital teams and cross-functional teams – store, support, fulfillment – who rely on digital as part of an omnichannel experience. They can quickly understand any point in the digital journey, recover visitors who provide negative feedback, and perform root cause analysis by tagging and categorizing specific digital issues. Teams can also optimize for efficiency by leveraging role-based reports, alerts, and workflow processes.