TripAdvisor provides valuable information about hotels, restaurants and other travel-specific content crowd-sourced by patrons. Medallia for TripAdvisor Reviews automates review management and promotion for TripAdvisor reviews directly within Medallia Experience Cloud.
Customer reviews, for all company locations, are automatically collected and combined with other customer feedback, all in one dashboard, streamlining customer understanding and the ability to respond effectively. Medallia also pulls in feedback from competitive properties at the local level to serve as a benchmark on how each location is doing in its specific locale.
Finally, Medallia provides the option for survey takers to promote their responses to TripAdvisor upon survey completion, driving greater volume, higher frequency and a more balanced set of reviews on TripAdvisor for every location.
Comprehensive view and rich analysis of local-level TripAdvisor reviews within Medallia
Ability to leverage Text Analytics on review comments to extract customer sentiment and key drivers of satisfaction and disappointment
Alerts, workflow and closed-loop feedback to flag reviews based on scores, keywords, timing or other attributes defined by the user
Ability to directly respond to TripAdvisor reviews without leaving the Medallia dashboard.
Integrated widgets that prompt customers to leave feedback on TripAdvisor from within a survey
Role-based access and reporting that enables location managers to access social reporting and analytics specific to their property and corporate users to access review feedback and reporting across the organization.
Ability to benchmark and compare performance with competitors at the local level and read competitive reviews left on TripAdvisor
Ability to directly add location URLs for TripAdvisor