Medallia for Adobe Analytics

Summary

With Medallia’s integration to Adobe Analytics, your organization is provided a comprehensive understanding of omni-channel customer journeys. With Medallia’s comprehensive digital and physical feedback insights, combined with Adobe’s digital signals, brands can evolve highly relevant, real-time customer experiences across websites.

Key Use Cases

• Optimize your Digital Experience Continuously – The Medallia integration application allows for context-based feedback requests to be initiated across the customer journey, intercepting customers at important moments in the digital experience (e.g., checkout).
• Influence Digital Personalization Strategies – By combining feedback data and analytics from Medallia with Adobe’s digital behavioral data, your digital teams always have crystal clear visibility of evolving customer segmentation.
• Orchestrate digital and physical interactions – Medallia has robust capabilities for delivering relevant, real-time customer insights to front line employees, so brands can ultimately design an in-person experience that takes into account the whole person and online activities.

License Requirements

• Digital Edition, Professional Edition, or Enterprise Edition of Medallia Experience Cloud Base Platform