With the majority of customer banking interactions happening in digital channels, getting the digital experience right is critical for banks. Banks are thinking ‘mobile-first’ and investing in digital capabilities. Digital Banking Experience helps banks make sure that their investments are delivering what the customer wants.
Supporting both digital and cross-functional teams – servicing, bankers and product managers – who rely on the digital channel to perform within a broader omnichannel experience, Digital Banking Experience helps teams quickly understand comprehensive digital journeys, recover customers who provide negative feedback, and perform root cause analysis by tagging and categorizing specific digital issues. This allows customers to complete the transactions they want with minimal effort, and reduces transaction volume in human channels.
Whether refining the experience on a self-service mobile app, simplifying an online portal, or designing a new financial education tool, continuously capturing actionable customer experience and feedback is critical to a successful digital strategy.