Asking your customers how they feel is a great way to start measuring customer experience, but it’s only half of the picture. Your customers may like you, but if they like your competitors more, they will not hesitate to switch.
Competitive CX Benchmarking puts your scores in the context of the real market. It is a comprehensive insight & analytics service that helps you understand at which touchpoints or drivers you surpass the competition and where do you lag behind other vendors. It allows you to focus where it matters the most to prevent churn or gain new business.
- Long survey, 20-25 mins, across main touchpoints and/or BUs, brand level
- Recurring or ongoing with specific reporting periods
- Double-blinded and incentivized research
- Competitive benchmark against 3-5 key competitors
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