Online marketing continues to play an increasingly important role in B2B sales. With a proliferation of web, mobile, and social touchpoints, it has become crucial to engage prospects on their terms to deliver clear, cohesive messaging.

B2B Marketing from Medallia enables teams to gather feedback regarding content across all channels, target viewers at key moments of truth to request feedback, and surface insights in real time. Teams can recover prospects who provide negative feedback or who don’t convert, as well as perform root cause analysis by tagging and categorizing content issues.