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eBook

Writing Great Customer Satisfaction Surveys – Part 1 & Part 2

Great customer satisfaction surveys can accomplish a lot. They provide actionable feedback that’s relevant to an important business goal, all while serving as an extension of your company’s brand and closely matching the experiences of individual customers.
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But accomplishing all of that takes more than a few carefully worded questions. People across the entire organization need to understand in depth the types of experiences customers are having — and agree on what type of information will help the business improve.

This e-book is a guide for building that buy-in and using it to create surveys that are lean, mean and impactful.