Great customer satisfaction surveys can accomplish a lot. They provide actionable feedback that’s relevant to an important business goal, all while serving as an extension of your company’s brand and closely matching the experiences of individual customers.
But accomplishing all of that takes more than a few carefully worded questions. People across the entire organization need to understand in depth the types of experiences customers are having — and agree on what type of information will help the business improve.
This e-book is a guide for building that buy-in and using it to create surveys that are lean, mean and impactful.