The role of the chief marketing officer is rapidly evolving. Not too long ago, marketing was fueled exclusively by creative strategy and branding. Today, CMOs are charged with driving growth across the entire organization, from revenue and brand reputation, to innovation and customer retention, to advocacy, product development and everything in between. Most importantly, the CMO owns the customer experience. Download this report from Medallia & Chief Marketer to understand how CMOs and their teams can unlock the value in their data to drive an enhanced customer experience and ultimately benefit their business, brand and bottom-line.