Understanding Gen Z

Consumer insights on this generation's unique sentiment and behavior

Now that Gen Z is maturing into purchasing power, many brands are interested in the unique sentiments and behavior of this generation. In this webinar, we cover a deep dive on:

• How Gen Z compares to other generations in choosing where to shop
• What products they prioritize splurging on, rather than just buying the basics
• Their needs and wants that the retail and restaurant markets aren't providing enough of