Understand the Customer Experience With the Right Insight Elements
Customer experience professionals struggle to understand the full depth and breadth of the customer experience because they're unable to link what customers say with what they do. To do this, they must employ a variety of analytical techniques on multiple data sources and types. Forrester's Periodic Table of Insights highlights many of the most commonly used techniques for deriving insights from data.
Brandon Purcell, Principal Analyst from Forrester shared how to use these proven techniques as a blended strategy to optimize the impact of your insight efforts.
Watch this webinar to learn how to:
- Uncover effective techniques to optimize customer experience
- Drive the Insights-to-Action Lifecycle
- Scale individual feedback for actionable insights