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Webinar Recording

Turn Feedback into Customer Retention in your B2B Organization

B2B sales organizations rely heavily on account relationships for expanding business, jumpstarting renewals, and winning in the moments that matter.

Watch this webinar, co-hosted with Phil Sager, Partner at Bain & Company, to learn:

  • The value and rationale for CX in a B2B context
  • Best practices and important considerations when gathering Feedback from Enterprise, Corporate and SME/SMB customers
  • How embedding the voice of your customer in your CRM and account planning helps you gain a complete view of your customers