The State of Customer Experience Management in B2B
How today’s B2B organizations are — and aren’t — using feedback to improve the customer experience
Stay ahead of the curve; download this new Medallia research to understand how B2B companies are learning about their customers’ needs and how they are — and aren’t — using feedback data to improve the customer experience.
Medallia surveyed 375 mid to senior level US-based B2B professionals about whether and how their organizations collect and act on customer feedback. The results highlight a number of common weak spots that companies need to address in order to succeed. Some key areas of opportunity identified are:
- Connecting with more customers at more key moments
- Establishing policies and procedures for effective action on feedback
- Investing in core capabilities needed to collect and act on feedback
Download the whitepaper to understand how to remedy these – and other – common pitfalls to turn your B2B CX into a differentiator.