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Brief

The CX Tipping Point – Banking Brief

Today’s customers have more choices, and more power over the brands they interact with, than ever before. It is no longer enough to simply provide a high-quality product or a competitive price. Instead, in “The Age Of The Customer,” brands are built —or broken—on customer experience.

The result? Financial institutions are expected to not only provide the best banking experience, but the best experience across industries.

To help companies better understand how to stay ahead of the curve and continually improve, Medallia partnered with Ipsos to conduct a survey of 8,002 consumers in four countries across six industry sectors. The findings highlight a number of current trends in customer experience that impact the banking industry.

Download the report to see how banks can meet or exceed customer expectations in the coming year and beyond.

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