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The Customer Experience Tipping Point — An Ipsos and Medallia Study

Customer Experience (CX) is a key battleground for companies in today’s economy. Yet this is a battleground on which many companies struggle. We help them win.

Advanced technology and empowered consumers have created a tipping point, where CX has become a company’s make or break moment.

To help companies better understand what they need to do, Medallia partnered with Ipsos to conduct a survey of 8,002 consumers in four countries across six industry sectors: online retail, offline retail, banks, insurance, hotels, and mobile network providers. Our findings highlight a number of current trends in customer experience and indicate how companies can meet or exceed customer expectations in the coming year and beyond. Now is the time to win, the first step to success is to download this study.

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