2022 Market Research Report: Redefining Customer Loyalty

In this market research report, we analyze how customer loyalty has changed in industries like retail, restaurants, travel and hospitality.

This report offers deep insights and tactical recommendations for how B2C brands can structure loyalty programs and incentivize customer retention - especially now that consumer lifestyles have shifted.

You will learn about:

  • How “loyal” are customers?
  • Has the pandemic changed loyalty behaviors?
  • How do consumers perceive loyalty rewards programs?
  • Can a loyalty rewards / subscription program show a measurable impact?

Authored by Andrew Custage, Head of Analytics, Sense360 By Medallia

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