Brief

Prudential - Transforming Customer Experience & Driving Growth

The Customer Experience team at Prudential realized that improving the customer experience was an integral part of transforming the way the company does business. But their biggest challenge was showing business partners the linkage between customer obsession and business growth and the need to embed the voice of the customer into strategic operational decisions.

Read this brief to learn how Prudential was able to create a customer-centric culture.

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