Proving the Business Value of Customer Experience
Customer Experience (CX) leaders are often asked to discuss why investing in customer experience is important. C-level leaders want to know if CX is worth the investment.
Customer-focused employees across Marketing, Sales, HR, and other departments want to know if new CX initiatives are worth pushing for.
Watch as industry expert, Jeannie Walters, CEO & Founder of Experience Investigators discusses:
- How to measure the ROI from customer experience initiatives
- The business value of customer experience and how this value ties into business goals
- Ways to earn profits and succeed by increasing revenue and reducing cost