The Right Way to Understand Post-COVID Industry Trends
Following an unprecedented 2020 and 2021 with wild year-over-year swings, many researchers and analysts have struggled to incorporate the right context while interpreting trends.
Now that we’re over two years out, it can be hard to reconcile day-to-day narratives ranging from sensational, market-disrupting trends vs. predictable, minor shifts of the "new normal."
With many factors the insights community should consider when monitoring behaviors in this new post-COVID landscape, placing your performance in the right context with the right data will help you make strategic decisions with more certainty.
Andrew Custage, Head of Insights for Medallia Market Research