Webinar Recording

Next-Gen Metrics for Analyzing Customer Behavior

Are your insights telling you the whole story? Common measurement approaches rely solely on internal data or overly-simplified metrics that fail to capture the full picture. In this webinar, we’ll share the leading-edge methods for understanding consumer behavior using real-time big data. This analysis will share:

  • Why it’s critical to detect when your customers are migrating to competitors or changing their frequency
  • How to determine why non-buyers fail to convert in-store or on your website
  • Case studies on how retailers and restaurants can use these metrics to reveal surprising insights
  • How these methodologies can improve your brand’s strategy by providing competitive context

Watch the on-demand webinar below or download the full analysis here.

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