Case Study

ASDA Case Study: Driving Internal Adoption of Medallia DXA Key to Website Success

When it comes to online grocery shopping, convenience and speed rank highest in terms of importance. The online grocery team at ASDA are responsible for supporting over 700,000 online grocery customers per week. To deliver on this demand, the team needed to understand how online grocery customers are interacting with their website. Their core focus is around delivering the best online ordering experience for customers, which required a solution that could provide deep online behavioural insights to understand the end-to-end customer journey.

ASDA selected Medallia Experience Analytics (DXA) to assist with this project due to their innovative technology and customer-first approach. The team wanted to provide a better mobile experience for customers and required buy-in from all stakeholders to embed Medallia DXA technology within their processes.

Download this case study to see how ASDA used Medallia DXA to drive key successes on their website!