Case Study

Madison Square Garden Case Study

Since first opening its doors in New York City in 1879, Madison Square Garden (MSG) has focused on the mission to lift the human spirit by gathering communities around exceptional live experiences on the world’s greatest stages. MSG partnered with Medallia to take its live show experiences to the next level.

Within the first week of implementing program, MSG gleaned valuable insights that have led to impactful changes to show operations, policy, and merchandise sales resulting in better audience experiences and increased revenue.