The global health crisis of COVID-19 hit the travel and hospitality industries particularly hard in 2020. Like other vacation clubs and hotels, Holiday Inn Club Vacations® had to close 29 resorts in March 2020. There was no playbook to consult for a situation like this one. The Club had to find a way to discover how its members and owners were feeling about travel and safety and what they might be expecting once they arrived at a resort.
In addition, there were no set regulatory guidelines or actions in place. So, the company had to understand emerging rules, mandates, and guidelines at the city, state, county, and federal level for each of the resorts.
Read the case study and find out how Holiday Inn Club Vacations used a variety of Medallia solutions to help them lean into customer feedback, proving that voice-of-customer driven improvements can result in enjoyable and safe vacations even in these uncharted times.