Getting from A to Z without the A/B
DICK’S Sporting Goods, the largest sporting goods retail company in the United States is focused on making every experience matter for every customer – in-store and online. As DICK’S was expanding their ecommerce, they began seeing two groups of customers: those who were browsing and those who wanted to make a specific purchase.
To be able to reach both groups and serve them best, they knew they had to redesign the shopping experience from the customer’s point of view. A turning point came as the company’s executives turned to focus on drilling into what was really driving customers’ purchase behavior – and learning the why behind the what.
In this webinar, you will learn how DICK’S Sporting Goods:
- Decreased bounce rates by 50 basis points
- Increased conversions on exercise equipment in-cart from 25% to 46%
- Tied customer voice data to analytics data to better understand their customers