Why Medallia
Why Medallia
Learn how partnering with us can transform your business — for both customers and employees.
Success Stories
See results from brands like yours
Enterprise-Grade Platform
Explore all features and benefits
World-Class Service
Get support for crucial operations
AI Leadership
Follow our AI experience innovations
Global Impact
Improve the world beyond your own
Partner Network
Access approved, localized expertise
Platform
Medallia Platform
Explore how experiences come together in one powerful platform.
Comprehensive Feedback Capture
Collect every signal for more meaningful data
Administration
Run complex, global programs with self-service
Role-Based Reporting
Close the loop and drive action quickly
AI & Analytics
Uncover essential insights from every interaction
Integrations
Easily share data across systems and teams
Pricing
Expand your program with flexible pricing
Enterprise-Grade Security
Keep your business data safe and compliant
Solutions
Resources
Whitepaper
Five Stars or a Perfect 10: Why Choosing Your Scale is a Big Picture Question
When companies are designing surveys to gather customer feedback, they frequently wonder: Is it better to ask for ratings on a 0-to-10 scale? Or is it more useful to use a 1-to-5 scale? Since people are evaluating everything from taxi rides and hotel stays to their engagement at work, these questions become critical in designing a customer feedback system.
The Medallia Institute has developed 7 key questions to help customer experience professionals choose the response scale that best meets their goals. Download this paper and find out:
- How can the different scales optimize for different purposes?
- When to consider ease of use on mobile devices?
- How much information needs to be gathered and at what level of detail?